El informe del estudio de mercado de Informes de Expertos titulado, ‘El Mercado de Gestión de Relaciones con los Clientes en America Latina, Informe y Pronóstico 2023-2028′, ofrece una visión estructurada del mercado, examinando sus diversos segmentos y variables clave como distribución de los ingresos y las regiones. La investigación recoge un sólido pronóstico de la presencia de factores clave de éxito y limitaciones, sigue a los proveedores bien establecidos y las últimas tendencias de la industria que impactan en el objetivo de crecimiento del mercado global. También evalúa la dinámica del mercado y la relación entre la demanda de los consumidores y el precio del producto, junto con la auditoría de los modelos FODA y de las cinco fuerzas de Porter.
The market study report by Informes de Expertos titled, ‘Latin America Customer Relationship Management Market 2023-2028’ , gives structured insights into the market, examining its diverse segments and key variables such as revenue distribution and key regions. The research gathers robust forecasting of the presence of key success factors and constraints, tracks well-established vendors, and the latest trends in the industry that impact the growth goal of the overall market. It also assesses the market dynamics, and the relationship between consumer demand and product price, coupled with the audit of SWOT and Porter’s Five Forces models.
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Los aspectos más destacados del informe incluyen:
Visión general del mercado (2018-2028)
• CAGR para el período de pronóstico (2023-2028): 4,8%
Se espera que el mercado latinoamericano de gestión de las relaciones con los clientes crezca profundamente con una tendencia al alza y obtenga un valor de alrededor de 10,400 millones de dólares en el año 2021. El potencial de crecimiento del mercado de CRM es bastante saludable debido al aumento de las ventas, el marketing y el comercio electrónico en empresas de mediana o gran escala. Además, las paradas relacionadas con la pandemia tuvieron un impacto en las operaciones de las empresas locales, que optaron por recurrir a soluciones técnicas como la automatización y la digitalización de los canales de comunicación empresarial para acceder a los datos y resolver los problemas de los clientes.
Por lo tanto, el sector se está viendo estimulado por la introducción y el avance de la inteligencia artificial (IA) para la gestión de las relaciones con los clientes (CRM). A lo que hay que añadir, la IA desempeñará inevitablemente un papel en la transformación de la CRM como resultado de la proliferación de Big Data, la adopción del modelo de entrega SaaS y los avances en el aprendizaje automático y la analítica durante el periodo de pronóstico.
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Industry Definition and Major Segments
A technique for assessing client data and processing, monitoring, and managing it is known as customer relationship management. This system manages data connected to interactions with potential customers using technology. Numerous businesses and organisations utilise CRM as a tool to enhance their operations and customer service.
On the basis of revenue distribution, the market can be divided into:
• Customer Support and Service
• Marketing
• E-Commerce
• Sales
Key regions covered include:
• Brazil
• Argentina
• Mexico
• Others
Market Trends
Customer relationship management software and tools have become more popular as a result of the challenges associated with working from home or handling queries of customers and outsourced companies that use companies’ products. Adding to it, the market for customer relationship management is being driven by the expanding desire for enhanced customer experiences and better reviews for goodwill in the target region. Because of the active younger population in Brazil and Mexico and the growing popularity of digital platforms like social networks and mobile devices, customers now want prompt responses to their queries and grievances without any delay.
As a result, CRM provides services to help and stay in touch with its clients by implementing effective contact centre management, attending to their needs, and fostering client loyalty for future orders and better revenue generation in long run in the target region. Therefore, all these aforementioned facts and trends are aiding the CRM market in Latin America and are providing opportunities for potential entrants for higher profit margins.
Key Market Players
The major players in the market are:
• Magnet Customer
• Atento
• My SEO Company
• Internit LTDA
• ATENDARE SISTEMAS E SERVIÇOS PARA INTERNET LTDA
• Others
The insights in the market research report provide growth possibilities, socio-political environment factors affecting the market, launches of products, new entrants dominating the market, and the presence of key companies driving the industry.
About Us:
Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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