El nuevo estudio de Informes de Expertos titulado ‘Mercado Brasileño del Cuidado del Cabello, Informe y Pronóstico 2023-2028′, ofrece un examen en profundidad del panorama del mercado, sobre la base de la segmentación por producto and canal de distribución. El informe ofrece una evaluación detallada mediante la exploración de factores clave como las tendencias y los motores regionales, y el examen de las limitaciones y los retos del mercado a través del modelo de las cinco fuerzas de Porter y un análisis SWOT. Además, el mercado se analiza en función de las tendencias pasadas y futuras y su impacto en la dinámica y las perspectivas del mercado, con un estudio exhaustivo de los indicadores de precios y los agentes del mercado incluidos.
The new report by Informes de Expertos titled, ‘Brazil Hair Care Market 2023-2028’ , offers an in-depth examination of the market landscape, on the basis of segmentation by product and distribution channel. The report provides detailed evaluation by exploring key factors such as regional trends and drivers and examining market limitations and challenges through Porter’s five forces model and a SWOT analysis. Additionally, the market is analyzed based on past and future trends and their impact on the market dynamics and prospects, with comprehensive research on price indicators and market players included.
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Los aspectos más destacados del informe son:
Visión General del Mercado (2018-2028)
• CAGR del Periodo de Pronóstico (2023-2028): 3,95%
El mercado del cuidado del cabello en Brasil ha crecido en los últimos años debido a varios factores, entre ellos el crecimiento de la economía, ya que Brasil tiene una de las mayores economías del mundo, y a medida que el país sigue creciendo, también lo hace su clase media. Esto ha provocado un aumento del gasto en productos de cuidado personal, incluido el cuidado del cabello. Además, Brasil también es conocido por su cultura de la belleza, y el país tiene una fuerte tradición en el cuidado del cabello. Las mujeres brasileñas, en particular, son conocidas por su afición a los tratamientos capilares, como el alisado y el alisado.
El mercado del cuidado del cabello en Brasil es altamente competitivo, y las empresas están constantemente introduciendo nuevos productos para satisfacer las necesidades cambiantes de los consumidores, lo que también allanó el camino para que el mercado prospere en 2021 con un valor de 1,2 mil millones de dólares. El mercado del comercio electrónico en Brasil está creciendo rápidamente, y esto ha facilitado a los consumidores el acceso a productos para el cuidado del cabello de una gama más amplia de marcas. Esto también ha permitido a las empresas llegar a un público más amplio, tanto en Brasil como en el resto del mundo.
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Industry Definition and Major Segments
Hair care is the practice of keeping one’s hair clean, healthy, and well-groomed, which includes regular washing, conditioning, and styling, as well as protecting the hair from damage caused by heat styling tools, harsh chemicals, and environmental factors. Hair care may also involve treating specific hair problems such as dandruff, dryness, breakage, or hair loss.
By product, the market is widely categorised into:
• Shampoo
• Hair Colour
• Conditioner
• Hair Styling Products
• Hair Oil
• Others
Some of the major distribution channel analysed in the report include:
• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retailers
• Others
Market Trends
In Brazil, the natural and organic hair care market is growing due to consumer concerns about the health risks due to harsh chemicals, which is driving the demand for multi-functional hair care products with eco-friendly packaging. Similarly, the men’s hair care market in Brazil is expanding, with companies introducing tailored products based on hair type and desired styling results.
The proliferating men’s grooming market in Brazil has resulted in a greater need for men’s hair care products. Companies are responding to this demand by introducing new products specifically for men, which are gaining popularity in Brazil. Consumers in Brazil want hair care products customized to their unique hair type and requirements. To meet this demand, companies are providing personalized hair care routines based on a person’s hair type, length, and desired style.
Key Market Players
The major players in the market are:
• Unilever
• Procter & Gamble
• L’Oréal S.A
• Others
This report covers their profiles and provides information on expansions, investments and mergers and acquisitions, among other latest industry developments.
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Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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