El nuevo estudio de Informes de Expertos titulado ‘Mercado de Smoothies en America Latina, Informe y Pronóstico 2023-2028′, proporciona un estudio bien definido en el que se analizan los factores que configuran positivamente el mercado. El informe examina además las limitaciones y la amenaza de la rivalidad que se plantea en el mercado, basándose en los modelos de las cinco fuerzas de Porter, junto con el análisis DAFO. Además, según tipo de producto, canal de distribución, y las regiones clave, se estudia el mercado según las últimas tendencias y su impacto en los algoritmos del mercado. El estudio ofrece una investigación en profundidad, que abarca los indicadores de precios y los actores del mercado, abordando la dinámica y el panorama del mercado.
The new report by Informes de Expertos titled, ‘Latin America Smoothies Market 2023-2028’ , provides a well-defined survey analysing the factors positively shaping the market. The report further examines the constraints and threat of rivalry posed in the market, based on Porter’s Five Forces models, along with SWOT analysis. Furthermore, according to product type, distribution channel, and key regions, the market is studied by the latest trends and their impact on the market algorithms. The study offers in-depth research, encompassing the price indicators and market players, addressing the market dynamics and landscape.
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Los aspectos más destacados del informe son:
Visión General del Mercado (2018-2028)
• CAGR del Periodo de Pronóstico (2023-2028): 7,45%
El mercado latinoamericano de smoothies está ganando predominio debido a la creciente conciencia sobre las bebidas más saludables y sus efectos positivos sobre la salud. La demanda de smoothies está creciendo a un ritmo rápido, especialmente la demanda de smoothies a base de frutas. Con el creciente sector lácteo y el consumo, la demanda de bebidas a base de leche también está en aumento. Se está volviendo aún más popular entre las poblaciones conscientes de la salud, especialmente las que siguen dietas cetogénicas. Por esta razón, el mercado de smoothies obtuvo un valor de USD 1508 millones en 2021 en América Latina.
Asimismo, la creciente demanda de bebidas no alcohólicas asequibles está estimulando el mercado de smoothies. Como resultado, los fabricantes y los actores del mercado están constantemente innovando los smoothies con diferentes sabores y obteniendo bebidas orgánicas sin grasa. Por lo tanto, se estima que el mercado emerge en las economías en crecimiento como Brasil y México con mayores oportunidades. Además, lidera el flujo de inversión en los startups que están cambiando el mercado al introducir varios tipos de smoothies.
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Industry Definition and Major Segments
Smoothies are made from milk and other ingredients such as chocolate, yoghurt, fruits, vegetable, and so on. Made with different concoctions, it is made into a thick shake which is nutritious and delicious and comes with dietary fibre and other nutritional value. For fulling different needs, smoothies can be made with different types of milk such as almond milk, coconut milk, soy milk, etc.
By product type, the market is broadly categorised into:
• Fruit-Based
• Dairy-Based
• Others
Some of the major distribution channel in the industry include:
• Supermarkets / Hypermarkets
• Restaurants and Smoothie Bars
• Convenience Stores
• Others
Key regions covered include:
• Brazil
• Argentina
• Mexico
• Chile
• Others
Market Trends
The growing social media trend promoting healthy, bio and detox smoothies made without additives is wooing a huge Latin American consumer base. The clean labelled brands with sustainable packaging are finding a way to a customer’s heart. Especially in Chile, Mexico and Brazil, various companies are forging a bond with their consumers by offering organic smoothies manufactured and processed with sustainable and innovative packaging.
In recent years, the region has witnessed a decrease in the consumption of sugar, which has thrust the demand for natural shakes and juices that are plant-based and naturally made with coconut water, different types of milk and other natural sweeteners. Fruit-pressed smoothies made without any additives are gaining demand and popularity in Latin America. These trends are expected to proliferate the market in the forecast period.
Key Market Players
The major players in the market are:
• MTY Food Group
• Smoothie King
• The Coca-Cola Company
• Danone SA
• Innocent Drinks
• Bolthouse Farms
• Jamba Juice Company
• Others
This report covers their profiles and provides information on expansions, investments and mergers and acquisitions, among other latest industry developments.
About Us:
Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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