El nuevo estudio de Informes de Expertos titulado ‘El Mercado Latinoamericano de Compras Dentro de la Aplicación, Informe y Pronóstico 2022-2027′, proporciona un análisis profundo del mercado objetivo. El informe evalúa el mercado por sistema operativo, tipo, categoría de aplicación y las regiones clave. El informe analiza los factores clave de éxito y las limitaciones, también rastrea las últimas tendencias en la industria y estudia su impacto en el mercado en general. Además, evalúa la dinámica del mercado, cubriendo los indicadores clave de demanda y precio, junto con el análisis del mercado basado en los modelos FODA y las Cinco Fuerzas de Porter.
The new report by Informes de Expertos titled, ‘Latin America In-App Purchase Market 2022-2027’, gives an in-depth analysis of the market, assessing it based on operating system, type, app-category, and key regions. The report analyses key success factors and constraints, tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analyzing the market based on the SWOT and Porter’s Five Forces models.
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Los aspectos más destacados del informe son los siguientes:
Vision General de Mercado (2017-2027)
• CAGR para el periodo de pronóstico (2022-2027): X%
La estimación media de la cuota rentable muestra que el valor del mercado alcanzado por las compras dentro de la aplicación fue muy elevado. Se prevé que el mercado de las compras dentro de la aplicación en América Latina crezca con las nuevas tendencias y los avances tecnológicos. Además, se presume que las oportunidades de crecimiento para los nuevos participantes y los riesgos para los actores clave se deben a los constantes cambios en el comportamiento de los clientes.
Los principales factores que derivan la demanda de compras dentro de la aplicación son la rápida urbanización, el aumento de los conocimientos de los clientes potenciales, las tendencias sociales relacionadas con la salud y el fitness, el aumento de la renta disponible, etc. La demanda está influenciada principalmente por la pandemia debido al bloqueo de los consumidores que utilizan OTT y sus suscripciones, juegan a juegos y optan por las compras y descargan salud y fitness para mantener su agenda.
Read Full Report with Table of Contents – https://www.informesdeexpertos.com/informes/mercado-latinoamericano-de-compras-dentro-de-la-aplicacion
Industry Definition and Major Segments
Purchasing additional services and products inside an app for extra features and functions through smartphone, tablet or any other device is called in-app purchasing. For instance, while playing a game on a smartphone you need more coins to reach to next level, so that purchase of coins would be consider as in-app purchase. Similarly, the subscription and registration systems at OTT platforms like Netflix are segmentations of in-app purchase.
According to the operating system, the industry can be classified into:
• Android
• iOS
• Other
The main types of in-app purchases are:
• Consumable
• Non-Consumable
• Subscription
Based on application category, the market can be broadly segmented into:
• Video Games
• Entertainment & Music
• Health and Beauty
• Travel and Hospitality
• Retail and E-Commerce
• Education and Learning
• Other
Key regions covered include:
• Brazil
• Argentina
• Mexico
• Others
Market Trends
The innovations in gadgets and the influence of social media have increased the number of active users around the globe driving the expansion of the market share of in-app purchases. The influencing power of key players in the industry is overshadowing the decision-making power of consumers, thus leading to steady revenues and high-profit margins.
With the regular updates in technology, consumers also want to stay up to date with the world and rely on advancements in devices that keep upgrading their in-app purchases. The rapid urbanisation and people substituting the traditional ways of technology are driving forces for the in-app purchase industry. This sector has the capabilities of generating high traffic and yielding elevated proceeds via subscriptions, premium memberships, advertisements, and endorsements.
Key Market Players
The major players in the market are:
• Apple Inc.
• Google LLC
• Tencent Holdings Ltd.
• Netflix Inc.
• Spotify Technology S.A.
• Amazon.com Inc
• Others
This report covers their profiles and provides information on expansions, investments, mergers and acquisitions, among other latest industry developments.
About Us:
Informes de Expertos (https://informesdeexpertos.com), the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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