El nuevo estudio de Informes de Expertos titulado ‘El Mercado Español de Productos de Higiene Femenina, Informe y Pronóstico 2022-2027′, ofrece un análisis profundo del mercado, evaluándolo por tipo, canal de distribución, y las regiones clave. El informe analiza los factores clave de éxito y las limitaciones, también rastrea las últimas tendencias en la industria y estudia su impacto en el mercado en general. Además, evalúa la dinámica del mercado, cubriendo los indicadores clave de demanda y precio, junto con el análisis del mercado basado en los modelos FODA y las Cinco Fuerzas de Porter.
The new report by Informes de Expertos titled, ‘Spain Feminine Hygiene Products Market 2022-2027’, gives an in-depth analysis of the market, assessing it based on type, distribution channel, and key regions. The report analyses key success factors and constraints, tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analyzing the market based on the SWOT and Porter’s Five Forces models.
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Los aspectos más destacados del informe incluyen:
Descripción general del mercado (2017-2027)
• CAGR del Periodo de Pronóstico (2022-2027): X%
Los productos de higiene femenina están cobrando un gran impulso en España debido a la erradicación de los tabúes asociados a la menstruación y la creciente necesidad de higiene femenina. Factores como la educación, la urbanización y la modernización, y el progreso de la sociedad y la economía son responsables de dicha transición.
Además, la mayor conciencia entre las mujeres de mantener una buena higiene personal, junto con factores como los cambios en el estilo de vida y el aumento de los ingresos disponibles, han aumentado aún más la demanda de estos productos. Además, el creciente número de campañas que generan conciencia sobre la higiene y la salud de las mujeres están ayudando aún más al crecimiento general de la industria.
Además, la innovación constante y el aumento de las inversiones en actividades de I+D para lanzar productos nuevos y sostenibles allanan el camino para el crecimiento del mercado. Además de eso, se espera que las estrategias de marketing utilizadas para promover la sostenibilidad de nuevos productos impulsen la expansión de la industria durante el período de pronóstico.
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Industry Definition and Major Segments
Feminine hygiene products as the name suggests, are personal care products designed for females. They serve a variety of purposes and can be used during menstruation, vaginal discharge, among others.
By type, the market has been classified into:
• Sanitary Napkins/Pads
• Tampons
• Panty Liners
• Menstrual Cup
• Feminine Hygiene Wash
• Others
By distribution channel, the industry is segmented into:
• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Retail Pharmacies
• Online
• Others
Key regions covered include:
• Andalusia
• Catalonia
• Madrid
• Valencian Community
• Rest of Spain
Market Trends
An important trend being witnessed in the current times is the rapid shift towards sustainability. There are increasing concerns regarding the large amount of plastic waste generated in the disposal of tampons and sanitary napkins, due to which the need for sustainability has expanded. This is propelling new and emerging businesses to develop environment-friendly, organic, and reusable feminine hygiene products.
Moreover, the increasing inclination towards sustainable products can also be associated with the rising health concerns among women, as the traditional ones possess harmful chemicals and ingredients that tend to have adverse effects on the user’s health. It is also observed that with the growth and expansion of distribution channels, the easy accessibility of products has prevailed in, allowing women to now purchase these products online. Besides this, the industry key players are now introducing new strategies to expand their customer base, which is expected to accelerate product sales in the coming years.
Key Market Players
The major players in the market are:
• Procter & Gamble Company
• Johnson & Johnson Services, Inc.
• Kimberly-Clark Corporation
• Others
This report covers their profiles and provides information on expansions, investments and mergers and acquisitions, among other latest industry developments.
About Us:
Informes de Expertos (https://informesdeexpertos.com), the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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