El nuevo informe de Informes de Expertos titulado, ‘Mercado Argentino de Bebidas Energizantes, Informe y Pronóstico 2022-2027′, analiza el mercado a base de tipo de producto, canal de distribución y regiones clave. El informe evalúa las tendencias clave del mercado y los factores que conducen al crecimiento exitoso del mercado y examina la dinámica del mercado a través de indicadores de precio y demandas en desarrollo. También cubre las limitaciones de la industria y estudia su impacto en el mercado global, mientras analiza el mercado basado en los modelos SWOT y de las Cinco Fuerzas de Porter.
The new report by Informes de Expertos titled, ‘Argentina Energy Drinks Market 2022-2027′, analyses the market on the basis of product type, distribution channel and key regions. The report assesses the key market trends and factors driving the successful growth of the market and examines the market dynamics through price indicators and developing demands. It also covers industry restraints and studies their impact on the global market, while analysing the market based on SWOT and Porter’s Five Forces models.
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Los aspectos más destacados del informe son los siguientes:
Visión General del Mercado (2017-2027)
• CAGR del Periodo de Pronóstico (2022-2027): 3,5%
El mercado argentino de bebidas energéticas está en constante expansión, ya que los consumidores eligen las bebidas energéticas de fabricación ecológica en lugar de las bebidas poco saludables preparadas con componentes naturales. Las bebidas energéticas se encuentran actualmente entre las bebidas con mayor crecimiento del mercado. A medida que crecen la urbanización, la renta disponible y la concienciación sobre la salud de los consumidores, también lo hace la demanda de bebidas sin gas.
Además, el sector está experimentando un aumento de la popularidad de las bebidas que mejoran la inmunidad, lo que empuja a las empresas a añadir componentes beneficiosos a sus bebidas energéticas para atraer a más clientes. Los adolescentes son el principal mercado objetivo de las bebidas energéticas, ya que las consumen con frecuencia para aumentar su rendimiento, resistencia y atención.
Además, los individuos se animaron a elegir bebidas saludables debido a la creciente frecuencia de enfermedades vinculadas a la vida sedentaria, al aumento del número de clientes preocupados por la salud y al conocimiento de estilos de vida activos. El mercado de las bebidas energéticas en Argentina también se vio reforzado por ello. Con la aparición de estrategias publicitarias y promocionales inventivas y creativas por parte de los principales actores del sector, también se prevé que la demanda de bebidas energéticas se dispare.
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Industry Definition and Major Segments
Energy drinks are often carbonated, non-alcoholic beverages with additions including taurine, glucuronolactone, caffeine, inositol, vitamins, and minerals. Energy drinks come in a variety of flavours and colour combinations with appealing packaging that improves physical endurance while preserving alertness, mood, and cognitive function. The reduction of extended sleepiness has the added benefit of enhancing focus, memory, and job ability.
Based on product type, the market is classified into:
• Drinks
• Shots
• Mixers
The major distribution channels in the industry are:
• Supermarkets / Hypermarkets
• Convenience Stores
• Specialty Store
• Other
Market Trends
Energy drinks market players are constantly innovating with new flavours such as coconut, marshmallows, and so on. Also, brands release sugar-free and calorie-free energy drinks to attract a larger population of gym-goers. There is another emerging trend shaping the market outlook and, that is, the introduction of hybrid drinks. For instance, coffee containing energy drinks with different coffee flavours are competing with the large chain of coffee in the market.
Another area which attracts energy drink companies in sports. As a result, more brands are incorporating recovery and beneficial ingredients such as amino acids and proteins into the drinks. The market also has a wider portfolio of energy drinks especially formulated with e-sports and gamers, which help in improved focus and cognitive support.
Key Market Players
The major players in the market are:
• Red Bull
• Monster Energy Corporation
• Rockstar Inc.
• The Coca-Cola Company
• PepsiCo, Inc.
• Others
This report covers their profiles and provides information on expansions, investments and mergers and acquisitions, among other latest industry developments.
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Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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