El nuevo estudio de Informes de Expertos titulado ‘Mercado Latinoamericano de Cerveza Artesanal, Informe y Pronóstico 2022-2027′, ofrece un análisis profundo del mercado, evaluándolo por tipo, canal de distribución y las regiones clave. La investigación rastrea las tendencias más recientes del mercado y examina sus efectos en los principales factores de éxito y restricciones. Además, evalúa la dinámica del mercado y realiza análisis FODA y de las cinco fuerzas de Porter, así como de los principales indicadores de demanda y precios.
The new report by Informes de Expertos titled, ‘Latin America Craft Beer Market 2022-2027’, gives an in-depth analysis of the market, assessing it based on type, distribution channel and key regions. The research tracks the most recent trends in the market and examines their effects on major success factors and restraints. Additionally, it evaluates the market’s dynamics and conducts SWOT and Porter’s Five Forces and key demand and price indicator analyses.
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Los aspectos más destacados del informe son:
Visión General del Mercado (2017-2027)
• CAGR del Periodo de Pronóstico (2022-2027): 14,85%
El mercado objetivo alcanzo a un valor de alrededor de USD 18,166 millones en 2021. Uno de los principales factores que impulsan la expansión de la industria de la cerveza artesanal en América Latina es la creciente preferencia de los clientes por las bebidas de contenido alcohólico reducido. La expansión de la industria también se ve favorecida por el aumento de la renta disponible, la creciente conciencia de la salud entre los consumidores y el aumento de la demanda de sabores y tipos de cerveza especiales. Además, el crecimiento de la generación del milenio, junto con la expansión de las cervecerías, salones y bares, está afectando positivamente a la demanda del producto.
Dado que la cerveza artesanal se presenta en una variedad de gustos y sabores y utiliza ingredientes de alta calidad, hay una mayor demanda de la misma, lo que está acelerando en gran medida la expansión del mercado. Además, la gente es cada vez más consciente de las ventajas para la salud de un consumo moderado de cerveza artesanal, como la reducción del riesgo de diabetes, hipertensión, Alzheimer, artritis y enfermedades cardiovasculares. Los posibles beneficios para la salud del lúpulo, que incluye zinc y manganeso, también están fomentando el crecimiento de la industria de la cerveza artesanal.
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Industry Definition and Major Segments
Craft beer is an alcoholic beverage made in small batches using conventional brewing techniques with an emphasis on flavour and quality. Due to the lack of additions like rice or corn, making it takes a lot longer and is regarded as an art by brewmasters. It is produced by independent commercial breweries.
On the basis of type, the market is classified as follows:
• Ale
• Pale lagers
• Pilsners
• Speciality
• Other
In terms of distribution channel, the sector can be bifurcated into
• On-Trade
• Off-Trade
Key regions covered include:
• Brazil
• Argentina
• Mexico
• Chile
• Others
Market Trends
Recently, these distinctive, acidic, fruit-infused beers have surged into the mainstream with extremely astounding sales. Sour brews had previously been a solid niche product. Rosé beer may have looked like the “in” thing to mock last year because everyone was drinking it, but in 2023 it will gain widespread acceptance and grow in popularity. Hazy beers are simple to drink, juice-forward, and suitable for folks who don’t typically enjoy the bitter flavour of the beer. They can serve as an introductory beer for those who are new to enjoying craft beer.
The opaque “juice bombs,” as they’re frequently referred to even resemble orange juice, which makes them attractive to photographers. Taprooms are largely responsible for the continuous rise of the craft beer market. Although the sector doesn’t require a makeover, craft breweries’ appearance is still evolving. Brewers from all over the world are clamouring to bring their own cultures to festivals like Beers without Beards and Fresh Fest.
Key Market Players
The major players in the market are:
• Carlsberg Group
• Anheuser-Busch InBev
• Diageo PLC
• Heineken N.V.
• Radeberger Brewery
• Lasco Brewery
• Oettinger Brewery
• BAVARIA N.V.
• Others
This report covers their profiles and provides information on expansions, investments and mergers and acquisitions, among other latest industry developments.
About Us:
Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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