El nuevo estudio de Informes de Expertos titulado ‘El Mercado de Cerveza en América Latina, Informe y Pronóstico 2022-2027′, ofrece un análisis profundo del mercado, evaluándolo por tipo, envase, producción, contenido de alcohol, sabor, canal de distribución y las regiones clave. El informe analiza los factores clave de éxito y las limitaciones, también rastrea las últimas tendencias en la industria y estudia su impacto en el mercado en general. Además, evalúa la dinámica del mercado, cubriendo los indicadores clave de demanda y precio, junto con el análisis del mercado basado en los modelos FODA y las Cinco Fuerzas de Porter.
The new report by Informes de Expertos titled, ‘Latin America Beer Market, 2022-2027’ , gives an in-depth analysis of the market, assessing it based on type, packaging, production, alcoholic content, flavour, distribution channel and key regions. The report analyses key success factors and constraints, tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analyzing the market based on the SWOT and Porter’s Five Forces models.
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Los aspectos más destacados del informe incluyen:
Visión general del mercado (2017-2027)
• CAGR para el período de pronóstico (2022-2027): 4%
Se prevé que el mercado de cerveza en América Latina se desarrolle a una fuerte tasa de crecimiento anual compuesto entre 2022 y 2027, impulsado por las tendencias de premiumización e innovación, como la introducción de nuevos sabores. El mercado objetivo tenía un valor de USD 12,530 millones en 2021, y para aumentar las ventas en el futuro, los fabricantes están utilizando ingredientes de alta calidad y procedimientos de elaboración innovadores para crear productos superiores y de alta gama que los consumidores buscan debido a sus elevadas preferencias de sabor.
El desarrollo por parte de los principales actores de nuevas variedades como el arándano, la fresa, el melocotón, el chocolate y el limón, que mejoran los sabores y amplían la felicidad de los consumidores, impulsa aún más el mercado objetivo. Incluso, la expansión del tamaño del mercado de cerveza en América Latina es predecible con el efecto de la premiumización de los productos y el aumento de los ingresos disponible de los consumidores y su demanda de obtener y adquirir productos de lujo. En resumen, todos estos factores demográficos están empujando el mercado para incrementar en el periodo de pronóstico a un ritmo exponencial.
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Industry Definition and Major Segments
Beer is an alcoholic beverage which is consumed widely among the adults. It is processed through rice, wheat and water in which yeast plays and important role of catalyst for its fermentation process. It consists of approx. 3% to 40% ABV content and is packed in PET bottles, metal cans, etc.
The report has analysed the Latin American beer market by type:
• Standard Lager
• Premium Lager
• Specialty Beer
• Other
According to packaging, the beer study has been evaluated and segmented into:
• Glass
• PET Bottle
• Metal Can
• Other
By production, the report covers:
• Macro-Brewery
• Micro-Brewery
• Other
By alcohol content, there are three types:
• High
• Low
• Alcohol Free
By flavour, there are two types of beers:
• Unflavoured
• Flavoured
On the basis of distribution channel, the market can be divided into:
• Hypermarkets and Supermarkets
• On-Trade
• Specialty Stores
• Convenience Stores
• Other
Key regions covered include:
• Brazil
• Argentina
• Mexico
• Others
Market Trends
The rise in consumer preferences and tastes for premium quality goods due to their high purchasing power is extending the size of the beer market directly with the high consumption of alcoholic beverages. Even, the demographic profile of the beer industry in the Latin American region shows a rise in the adoption of flavoured beers by the female population. Along with enhancements in flavours of beer as demanded by consumers, the quality of the beer is also taken into consideration by producers in the target industry, as a priority.
Also, the health benefits of beer such as reduction in bad cholesterol, prevention of kidney stones, aiding cardiovascular diseases, etc are the major factors for the wide adoption of beer by consumers. These industry drivers are accelerating the sales of core companies and providing them the opportunity to expand business overseas for high potential revenue streams.
Key Market Players
The major players in the market are:
• Anheuser-Busch InBev
• Heineken N.V.
• Cervejaria Petrópolis SA
• Kirin Beverage Company Ltd
• Others
This report covers their profiles and provides information on expansions, investments and mergers and acquisitions, among other latest industry developments.
About Us:
Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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