El informe del estudio de mercado de Informes de Expertos titulado, ‘El Mercado de Plataformas de Éxito del Cliente de América Latina, Informe y Pronóstico 2023-2028′, ofrece una visión estructurada del mercado, examinando sus diversos segmentos y variables clave como aplicación, componente, modelo de despliegue, tamaño de la organización y las regiones. La investigación recoge un sólido pronóstico de la presencia de factores clave de éxito y limitaciones, sigue a los proveedores bien establecidos y las últimas tendencias de la industria que impactan en el objetivo de crecimiento del mercado global. También evalúa la dinámica del mercado y la relación entre la demanda de los consumidores y el precio del producto, junto con la auditoría de los modelos FODA y de las cinco fuerzas de Porter.
The market study report by Informes de Expertos titled, ‘Latin America Customer Success Platform Market 2023-2028’ , gives structured insights into the market, examining its diverse segments and key variables such as application, component, deployment model, organization size, and key regions. The research gathers robust forecasting of the presence of key success factors and constraints, tracks well-established vendors, and the latest trends in the industry that impact the growth goal of the overall market. It also assesses the market dynamics, and the relationship between consumer demand and product price, coupled with the audit of SWOT and Porter’s Five Forces models.
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Los aspectos más destacados del informe incluyen:
Visión general del mercado (2018-2028)
• CAGR para el período de pronóstico (2023-2028): 15,60%
Las estadísticas de crecimiento del mercado latinoamericano de plataformas de éxito de clientes están mostrando la impredecible y creciente participación de los actores clave en la región objetivo. La creciente economía de las naciones desarrolladas en América Latina y las iniciativas gubernamentales para la digitalización de las verticales de la industria están cambiando el enfoque en las principales empresas de Plataformas de Éxito del Cliente. Además, factores como la evolución de tecnologías como AI, SaaS, ML, etc. están anticipando el crecimiento del mercado durante el período de pronóstico. Incluso, los sólidos esfuerzos de los actores regionales, junto con la necesidad de adoptar tecnologías avanzadas en los procesos y las unidades de negocio, están abriendo el camino para que el mercado de las plataformas de éxito de clientes siga una senda positiva y mejorada.
También, los cambios en la producción eficiente y la necesidad de aprovechar las unidades de negocio para el desarrollo de productos eficientes en el mercado de destino en la región de América Latina está creciendo con el efecto de análisis avanzados y las demandas de personalización por parte de los clientes y, además, se estima que proporcionará abundantes oportunidades a los participantes potenciales en el mercado. Todas estas tendencias y dinámicas de mercado están cambiando las perspectivas de mercado de las plataformas de éxito del cliente en la región de América Latina, junto con las mayores tasas de producción registradas para un crecimiento saludable.
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Industry Definition and Major Segments
Customer success platforms are enforced by software that presents an all-inclusive view of all of your customer data and offers a uniform solution on metrics. It gathers all customer information, including support tickets, data on how customers use and adopt products, downloads, upsells, and other customer signals. It effectively aids in optimising product uptake, automating customer journeys and onboarding processes, tracking reports, etc.
The sector can be classified according to its application in:
• Customer Experience Management
• Sales and Marketing Management
• Risk and Compliance Management
• Customer Service
On the component basis, the industry can be divided as:
• Solution
• Services
Based on the type of deployment, the industry can be divided into:
• On-Premises
• Cloud
The market can be divided based on the size of the organization as:
• Small and Medium-Sized Enterprises (SMEs)
• Large enterprises
The industry can be categorized based on industry verticals such as:
• BFSI
• Retail and eCommerce
• Telecommunications and IT
• Health and Life Sciences
• Government and Public Sector
• Others
Key regions covered include:
• Brazil
• Argentina
• Mexico
• Others
Market Trends
The size of the Latin American customer success platforms market is estimated to grow at a bolstering CAGR during the forecast period of 2023-2028. Apparently, due to the rise of cloud computing, the market was valued at $102.40 million in the year 2021. This increase in market expansion was attributable to the augmented use of digital platforms by up to 4% by the telecommunications sector and further, the estimations of growth projections are anticipated by key players and their sturdy collaborative efforts in the target region.
Therefore, a wider consumer base is attracted towards the market due to the rise of innovative solutions for improving products and services. Apart from these factors, the cloud-based deployment segment is accounted to grow and demanded more in the target region which is likely to bolster the market in the upcoming years. The leading players such as Salesforce, Inc. are working on growth development strategies and working on product innovation plans in the Latin American region for organic sales. Thus, an upgraded supply channel are demanded by consumers in the target market for completing the excessive requisition.
Key Market Players
The major players in the market are:
• Gainsight
• The Customer Success Company
• Salesforce, Inc.
• Freshworks Inc. (Natero)
• Strikedeck
• ChurnZero
• Others
The insights in the market research report provide growth possibilities, socio-political environment factors affecting the market, launches of products, new entrants dominating the market, and the presence of key companies driving the industry.
About Us:
Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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