El informe del estudio de mercado de Informes de Expertos titulado, ‘Mercado Latinoamericano de Transformación Digital, Informe y Pronóstico 2023-2028′, ofrece una visión estructurada del mercado, examinando sus diversos segmentos y variables clave como tecnología, tipo de despliegue, tamaño de la organización, industria y las regiones. La investigación recoge un sólido pronóstico de la presencia de factores clave de éxito y limitaciones, sigue a los proveedores bien establecidos y las últimas tendencias de la industria que impactan en el objetivo de crecimiento del mercado global. También evalúa la dinámica del mercado y la relación entre la demanda de los consumidores y el precio del producto, junto con la auditoría de los modelos FODA y de las cinco fuerzas de Porter.
The market study report by Informes de Expertos titled, ‘Latin America Digital Transformation Market 2023-2028’ , gives structured insights into the market, examining its diverse segments and key variables such as technology, type of deployment, size of organisation, industry, and key regions. The research gathers robust forecasting of the presence of key success factors and constraints, tracks well-established vendors, and the latest trends in the industry that impact the growth goal of the overall market. It also assesses the market dynamics, and the relationship between consumer demand and product price, coupled with the audit of SWOT and Porter’s Five Forces models.
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Los aspectos más destacados del informe incluyen:
Visión general del mercado (2018-2028)
• CAGR para el período de pronóstico (2023-2028): 9,50%
El mercado de transformación digital de América Latina está creciendo y reflejando oportunidades de expansión de ingresos con los requisitos de las unidades de negocio para transformarse digitalmente. Además, los esfuerzos de los actores clave para avanzar en los procesos de negocio en diversos sectores industriales como BFSI, TI y telecomunicaciones, fabricación, educación, gobierno están cambiando las perspectivas del mercado.
En adición, la transformación digital está siendo promovido por la importante necesidad de tecnologías de Big Data en los sectores empresarial y gubernamental, de IA y ML en aplicaciones de entrega de alimentos y transporte, y de firmas digitales en la banca para KYC. Debido al teletrabajo forzoso tras la pandemia, las zonas de América Latina están reconstruyendo la estructura del lugar de trabajo y convirtiéndose en unidades corporativas digitalmente transformadas. Por lo tanto, todos estos factores y tendencias están mostrando los patrones de crecimiento de la industria objetivo en América Latina.
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Industry Definition and Major Segments
A workplace is considered to have been digitally transformed when the tasks performed by the business divisions of an organisation are changed and improved in accordance with the demands of digital technology. The process of integrating technologies and changing workplace practises, operational procedures, organisational culture, and customer service delivery methods in accordance with automated optimization is known as digital transformation.
The main digital transformation technologies are:
• Cloud Computing
• Artificial Intelligence
• Big Data and Analytics
• Mobility/Social Media
• Cybersecurity
• Internet of Things
By type of deployment, the market is segmented into:
• On-Premises
• Cloud
Based on the size of the organization, the market is divided into:
• Small and Medium Enterprises (SMEs)
• Large Enterprises
Based on the industry, the market is classified into:
• Banking, Financial Services and Insurance
• IT and Telecommunications
• Manufacturing
• Education
• Retail
• Media and Entertainment
• Government
Key regions covered include:
• Brazil
• Argentina
• Mexico
• Others
Market Trends
The digital transformation market in Latin America was valued at nearly $12.50 billion in 2021 due to changes in trends like telecommuting which are showing a change in the demand pattern of organizations in the corporate, educational, banking, financial services, and insurance sectors. Even, the registration of new company websites in 2020 increased by up to 800% in Colombia and Mexico and by 360% in Brazil and Chile, which also served as indicators of the growth of the Latin American market for digital transformation.
Due to key players’ continuous attempts to brand their social presence on online platforms, start-up’s, and other companies, the market forecast for digital transformation in the Americas is being shaped. Additionally, the major factors including digitalization, a highly competitive environment, government initiatives for financing start-ups, the prominence of e-commerce platforms, and technological advancements in the target region are transforming the market at a strong pace.
Key Market Players
The major players in the market are:
• Microsoft
• Dell Inc.
• Adobe
• Accenture
• Genpact
• Others
The insights in the market research report provide growth possibilities, socio-political environment factors affecting the market, launches of products, new entrants dominating the market, and the presence of key companies driving the industry.
About Us
Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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